One Young World: Creative Strategy

Private Drama is an industry leader in developing creative strategies for local and global clients that builds a connection with its audience through performance-based storytelling. We worked closely with the team to build an Opening Ceremony that reinforces the values of One Young World and creates a strategy with real legacy and resonance, authentic to Manchester.

Private Drama are honoured to return once again to produce the One Young World Opening Ceremony at the Manchester 2022 Summit. Our initial creative brief spanned the development of a brand identity for Manchester 2022, incorporating important elements such as the Manchester Bee and the One Young World idents, through to the production of over a hundred performers and artists, plus ambassadors and hosts for the Opening Ceremony, in what is set to be Manchester’s largest international event.

One Young World is a powerful advocacy platform that identifies, promotes and connects the world’s most impactful young leaders to create a better world, with more responsible, effective leadership.  Private Drama aim to produce an Opening Ceremony that captures the spirit of youth-led change and sets a powerful positive energy in motion that pervades the entire conference.

We have immersed ourselves in the spectrum of One Young World’s values, to ensure a fresh, raw and exciting cast and to reflect the values of diversity, inclusivity and embody the spirit of youth and hope: Manchester is a place for change, together we are stronger and this One Young World generation has the power to save the world.