Guests do not remember alighting on the Hogwarts Express. Yet they find themselves shopping for wands from Ollivanders in Diagon Alley, surrounded by more candles than you could shake a broomstick at. Floating phantoms and papier mâché winged wonders watch over them.
And then suddenly a scarlet phoenix comes to life. It flaps its mighty wings. Everyone is spellbound by this symbol of hope in their midst, both the beating heart of the boy wizard’s tale and of Save the Children’s never-ending story. Imagination takes flight. £1 million is raised for Save the Children.
“The minute you walked through the door, you felt like it was going to be something special”